The Google Search Engine Optimization Starter Guide – What you can Expect
Using this Google search engine optimization starter guide will help you to gain ranking on Google for specific keywords.
Our staff at the offices of The Host Group could expand this post and make it into a 20-page guide or more, but as a beginner that can be too much to handle right now.
Instead, you will find a few great tips here and you will have the basics you need to get started with SEO marketing.
With search engine, optimization you can expect more traffic and you can expect to get more traffic.
However, the variable like the keyword phrase you choose, the content you write, and the backlinks you build, will make a difference. You will discover what you should do within this Google search engine optimization starter guide.
The Google Search Engine Optimization Starter Guide – Your Content
You must start with the content you put on your website or blog. Choosing a keyword phrase is necessary and targeting phrases with three or more words in them is best. You want to use this keyword within the content properly without stuffing it in and making the content hard for the reader to decipher.
The quality and length of your content will make a difference and you always want to write at least 500 words. It is best to write between 700 and 1,200 words for each page or post of content you put up. This is what Google seems to like and ever since the Panda update, shorter content just does not rank that well.
Within your content you want to use your main keyword phrase about once every 150 to 200 words and you want to use it within three different headers. This will help to optimize your content properly. You also want to use what are known as LSI keywords here and there. These are keywords that are similar to your main keyword phrase, but they are not the same.
You need to use your main keyword once in the first sentence of the first paragraph of the content and once in the last sentence of the last paragraph. This will help to boost your potential ranking and Google loves it when you do this.
Another thing that will help give you great SEO within your content is to bold your main keyword once and put it in italics. There is only a couple more things you need to do to get the best possible optimization from your content. Add a picture to the page or post along with an “ALT” tag that is the main keyword and link the main keyword, within the content, to another page or post on the same website or blog.
The final thing you need to do within your content is link to an outside website one time. This does not have to be with the anchor text being your main keyword and if you link to a site that is well known it can help. Now, we need to talk about the offsite part of this Google search engine optimization starter guide.
The Google Search Engine Optimization Starter Guide – Backlinking
A backlink is a link from another website, blog, or directory to your website, blog, blog post, or web page. These can help you climb up the rankings and this is the final part of the Google search engine optimization starter guide. You have to get a balance of high and low quality backlinks from sites with higher page rank and lower page rank.
This will give you the balance you need and you don’t want to just build thousands of links in a day or two. Instead, you want these to happen over time and a few a day will go further than a thousand now and no more for weeks or months. This is known as drip feeding and it is a very powerful part of this Google search engine optimization starter guide.
Website Search Engine Optimization for More Traffic
The two major keys to website search engine optimization are to have an effective link building program along with the right on-site SEO.
These are the two main ingredients you need if you want to take advantage of all the benefits of proper SEO.
If you don’t optimize your website for the search engines you may be shooting yourself in the foot.
Having a website with optimized content and the right plugins to help with your SEO can help you gain ranking on the first page of the Google search results along with many other search engines.
This means you get more traffic and we all know more traffic can mean more sales and profits. If you want to take advantage of the benefits of good SEO, then you need to set up your content and your link building strategies properly.
It is not all that easy to use proper website search engine optimization on your site and within your link building. There are many different strategies and it can be difficult to understand which one is going to be the best choice. If you are not sure how to use search engine optimization on your website, then you can hire a professional company to help you.
However, if you do decide to hire a professional SEO firm you want to see some of their recent results. If they cannot show you that they have actually gained high ranking for other website recently, then they are not a good choice for your needs. It has to be recent because of all the changes Google and other search engines have made.
How to Set up your Website Search Engine Optimization within your Content
There are a few things you must understand when having content put together for your website. Whether you outsource the actual writing or you do it yourself, it has to be optimized properly. This all starts with a keyword phrase, which you are targeting, and using it in a very natural, but optimized way.
First, you want to make sure the density of your keyword phrase is no more than 3%. If you are using a keyword phrase with three or four words, then you don’t want your density to be over 1%, but if the keyword phrase is only two words long you can shoot for 2% – 3%. This will help to ensure you use the phrase enough for optimizing, but not so much that you are keyword stuffing.
Keyword density is the number of times you use the keyword phrase in the content. If you are writing 1,000 words of content, then using a 3 word keyword phrase 5-6 times will be sufficient. However, if you are writing the same amount of words and the keyword phrase is only 2 words long, it will be necessary to use it a couple more times.
Second, it is also important to use the keyword phrase in the first paragraph and the last paragraph. This helps the search engine spiders understand what your content is supposed to be about. With that said you also have to understand that your content must be very relevant for the keyword phrase you are targeting.
The content must be optimized properly, but it also has to read well. The last thing you want is for a visitor to land on your page and notice all you are doing is repeating the same thing over and over. Make sure the content is able to be used by the reader before you even worry about optimizing it in any way.
Last, using your main keyword phrase in the title of your post or page and in a couple headers can help your optimization. This is a way of getting the keyword phrase into the most important parts of the content and if you can create a few headers it will also make your content easier for the reader to digest.
Make sure you are always putting up quality content the reader will enjoy and be able to use. This comes before anything else and if you can do this along with using proper optimization you will be able to grab higher rankings on the search engines.
What is a Good Link Building Strategy for Better Website Search Engine Optimization?
Building links is usually where most people make their mistakes.
If you build too many links too fast you may gain ranking on Google very quickly, but chances are you will not stay at the top.
They will penalize you for building too many links because it is not natural. You are better off with building links for the long term than for the short term.
Most experts will call these backlinks and basically it is a link from another website, blog, directory, or other internet property to your website or blog.
You want these backlinks to go to not only your main page, but all your other pages and posts as well. The key is to build them in a natural way and concentrate on quality over quantity.
This is something you can outsource, but you want to use professionals that are up to date with their strategies. A great way to build backlinks is to submit articles to article directories. Most of the time these will not all get approved at the same time, which will help to spread out your links and make them look natural.
Another great way to get links to your blog or website is to write as a guest blogger for websites or blogs in your subject area. Just contact a handful of people that own websites or blogs on a similar subject as yours. Ask them if they are interested in letting you provide some quality content for them and you can include a link within the content back to your website or blog.
The final thing you need to know about your SEO link building program is how to use the anchor text properly. You want the anchor text of the link pointing to your website or blog to be the keyword you are trying to rank for. So, if you are trying to rank for the keyword phrase “bad credit loans”, then this is the text you want as your anchor text.
Now you should have a pretty good idea of how you can use SEO to help get higher ranking on Google, Yahoo, Bing, and any other search engine out there. This can help you in many ways and you can certainly gain traffic, sales, and profits from using the right website search engine optimization.